Our Story
A movement rooted in
the soil of our ancestors
What began as one farmer's refusal to forget became a nationwide revival of ancient grains, forgotten wisdom, and the hands that feed us.
The Beginning
It started with one farmer and one forgotten field
In 2019, our founder Krishnan travelled to a remote village in Tamil Nadu's Kodaikanal hills, searching for a grain his grandmother once grew. What he found was a 72-year-old farmer, Murugan, still cultivating a small plot of thinai (foxtail millet) using methods his great-grandfather had taught him.
The younger generation had moved to the city. The millets were called "poor man's grain." The traditional seed banks were nearly empty. The knowledge — refined over 4,000 years — was vanishing in a single lifetime.
Krishnan made a promise that day: to make these grains, these farmers, and this wisdom seen again. Not as nostalgia. As the future of food.
Six Years Later
One promise became a movement
What We Believe
Three truths that guide us
The seed remembers
A grain grown in the same soil for thousands of years carries that place in its DNA. Industrial hybrids optimized for yield carry nothing but profit margins. We choose memory over uniformity.
The farmer is not a cost
Conventional supply chains treat farmers as the cheapest link to be squeezed. We treat them as the most valuable partners we have. Our pricing pays 4-6x the conventional rate, and we publish every number.
Food is relationship
Every grain is a relationship between sun, soil, rain, farmer, seed, and you. Industrial food is a transaction. We are rebuilding the relationship, one bag at a time.
The People
Behind every grain
Krishnan Iyer
Founder & CEO
Former food-tech consultant. Quit his job after that first visit to Kodaikanal.
Dr. Lakshmi Rao
Head of Agronomy
PhD in traditional cropping systems. Has documented 200+ native grain varieties.
Arjun Pillai
Farmer Relations
Grew up in a farming family in Wayanad. Speaks five regional languages.